Paid Social Manager

Austin, TX (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead paid social strategy and execution across multiple clients, ensuring measurement, performance optimization, and collaboration with creative, analytics, and acquisition teams.

Own channel measurement and optimization across campaigns
Drive creative testing and provide direction to designers
Align paid social workstreams with brand goals and cross-functional partners

Job Description

Responsibilities

Lead paid social (Facebook) advertising strategy and execution for six to eight clients
Develop and support end-to-end paid social strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
Coordinate with Creative, PPC, analytics, SEO, social and web development teams
Develop creative testing roadmap and participate in creative briefing and performance readouts
Provide clear creative direction to designers
Clearly communicate campaign changes and performance to the acquisition team and other strategic partners

Requirements

3+ years of paid media work experience with an emphasis in paid social
Hands-on experience in managing monthly client campaign budgets from $20k+
Proven success with both lead gen and eCommerce accounts
Excel / Google Sheets competency including pivot tables and VLOOKUPs
Data Studio or similar reporting experience with data visualization
Bachelor's Degree in Business, Communication, Advertising, Marketing, or related field
Strong presentation skills, creative, customer-focused, and action-oriented
Critical thinker, relentless learner, with a winning can-do attitude
Strong attention to detail
Facebook / Instagram Ads

Preferred

Facebook Blueprint Certified
Experience managing paid social campaigns for franchise and/or multi-location businesses (strong plus)
Emerging Paid Social Experience: Pinterest, Twitter/X, Snapchat, TikTok
Display Ads Experience: YouTube, Google Display, Programmatic
Paid Search & Shopping Experience
Conversion Rate Optimization (CRO) experience
Landing page platforms Unbounce

Benefits

Highly competitive salary ($70,000$80,000 base) + commission & bonus
Full health and dental coverage
Flexible work schedules
Generous paid vacation, including your birthday and extra time off around major holidays
401(k) retirement plan with employer match
Employee advancement and growth potential
Company-sponsored professional development opportunities

Ignite Visibility

4.2 Glassdoor

Ignite Visibility is an award-winning digital marketing agency focused on helping franchise and multi-location businesses grow through data-driven strategies and innovative technology. We currently work with over 90+ franchise brands and 2,500+ franchise locations, and are experts in both franchise development and consumer marketing, driving lead generation and fostering growth for every client.Our national-to-local execution model boosts local discoverability and delivers measurable results. Specializing in SEO, paid media, social media advertising, content marketing, digital PR, website design and development, and more, Ignite provides comprehensive solutions to help brands scale efficiently. This year, we're excited to introduce Rallio, our AI-powered social media management platform, which includes directory listings, review generation, and social content management.

Founded in 2013

San Diego, California, USA

304 employees (180 in marketing)

ignitevisibility.com

81% recommend to a friend

81% CEO approval