Responsibilities

• Oversee and lead a team of Paid Social professionals, mentor and coach junior members of the team
• Lead strategy discussions, and voice opinions on tactics and recommendations
• Collaborate with internal teams (planning, buying, strategy, Ad Ops, programmatic) to communicate campaign goals and unique needs
• Create and manage direct response and branding campaigns across various social platforms.
• Analyze campaign specs (budge, creative, audience targets, timing, KPI’s, etc.) and provide feedback to clients on most effective tactics and strategies.
• Optimize media campaigns towards performance objectives and KPI’s.
• Attend in-person meetings with clients, and communicate ICON’s social media capabilities and benefits as needed
• Analyze key metrics and modify strategy as needed
• Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams
• Stay current on the latest trends and developments in social media

Requirements

• Bachelor's degree required
• 4-7 years of experience in paid social media, either agency or client in-house
• Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts
• Detail-oriented with project management skills. Ability to handle multiple projects with ease and prioritize when necessary
• Ability to analyze social media metrics; and optimize media accordingly
• Strong understanding of social platform algorithms, optimization levers, and ad products
• Strong analytical skills, focusing on media performance and achieving results
• Educate and train new team members in paid social strategy, creation, implementation and reporting
• Experience developing testing structures and compiling client deliverables based on performance
• Must have the legal right to work in the United States

Preferred

Benefits

• Award-Winning Culture: Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County
• Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match and Employee Stock Purchase Plan