Responsibilities

• Initially will be responsible for assisting in the creating and managing our clients’ various Facebook Ad campaigns.
• Will become Facebook Blueprint Certified within 3 months of being hired.
• Upon successful completion of Facebook Blueprint Certification applicant will be responsible for for creating and managing our clients’ various Facebook advertising campaigns.
• Creation and implementation of the Facebook Tracking Pixel
• Creation of the Facebook product catalog and implementation of Dynamic Product Advertising.
• Track and analyze the performance of media buys to effectively acquiring customers at acceptable KPIs.
• Develop a deep understanding for audience buying, leveraging a variety of tools with first and third-party data.
• Serve as paid social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives
• Assist in contributing research, insights, and strategy recommendations
• Assist in the workflow process both with clients and internally

Requirements

• REQUIRED 2+ years (MINIMUM) Facebook Advertising campaign management experience using AdManager or equivalent 3rd party ad tool.
• REQUIRED: A working understanding of Google Tag Manager, URL strings, Facebook Pixels, Feeds, Mobile Optimization and Attribution is preferred
• REQUIRED: Have managed paid advertising accounts with average monthly spend above 20k+
• REQUIRED: Software skills including Excel and Google Sheets.
• Excellent writing and proofing skills in order to create optimized and convincing sales oriented ad copy.
• BA/BS degree or equivalent practical experience. A degree or minor in mathematics, statistics and/or marketing is a plus.
• Google Analytics: 2 years (Required)
• Data Analysis: 2 years (Required)
• Facebook Advertising (AdManager or PowerEditor): 2 years (Required)
• Education: Bachelor’s (Required)
• Experience: Agency experience preferred

Preferred

• Agency experience preferred
• Knowledge of sales funnels, landing pages, lead generation campaigns
• Basic knowledge of HTML is a plus
• Knowledge of various project management tools such as Basecamp is a plus