Responsibilities

• Traffic campaigns across a variety of social platforms, including Facebook, Instagram, TikTok, Snapchat, and Reddit, ensuring standard processes are followed (Proficiency in TikTok is a plus).
• Collaborate with the Social team members to monitor and optimize campaigns on a daily/weekly/monthly basis, providing real-time performance data analysis, insights, and recommendations.
• Provide actionable insights and recommendations for strategy adjustments based on performance data and evolving market trends.
• Apply an analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
• Regularly report on campaign performance, important metrics, and optimization efforts.
• Work cross-functionally with the creative team to develop creative briefs, implement channel-specific and promotional campaigns, and provide timely feedback on the performance of these campaigns.
• Support the creation and implementation of testing roadmaps with ongoing analysis; report on results and insights to internal teams.
• Collaborate with creative, content, and analytics teams to align messaging and ensure cohesive campaign delivery.
• Stay current with industry trends, platform updates, and emerging technologies to keep the company ahead in a constantly evolving digital landscape.

Requirements

• 3+ years of experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; maintaining budgets; driving implementation and execution; and leading reporting and optimization.
• Strong analytical skills with a proven ability to optimize social media performance based on metrics such as engagement, leads, conversions, and return on investment.
• Proven track record of making strong creative recommendations and working with creative teams to ensure channel-specific standard methodologies are followed.
• Excellent communication and collaboration skills to effectively work with cross-functional teams.
• Bachelor's degree or equivalent experience in marketing, business, or a related field preferred but not required.

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym