Responsibilities

• Lead and perform day-to-day campaign planning, best-in-class execution, and optimization to deliver sales and ROI targets, as well as other primary channel objectives
• Continuously track and report on performance, identifying key wins and proactively acting upon learnings to advise future campaigns and strategies, maximizing results
• Manage in platform activation for campaigns across Meta, Pinterest, YouTube, CTV, etc, optimizing targeting, budgets, creative, landing page strategies, etc
• Coordinate creative development work streams and creative briefing, defining ad creative strategy and partnering closely with internal and external teams to develop and iterate
• Stay on top of industry and platform trends, identifying innovative ways to evolve our social, display, and video strategies to grow audiences and acquire new customers
• Build and maintain campaign roadmaps, ensuring alignment with business objectives and seasonal priorities
• Analyze data and translate insights into strategy, sharing performance updates and recommendations with cross-functional teams and senior leadership

Requirements

• 3+ years of experience managing paid social, display, or video campaigns, with hands-on execution and optimization
• Proven experience working and managing multimillion-dollar budgets
• Deep understanding of digital advertising ecosystems across social, display, and video, including campaign structures, audience segmentation, bidding strategies, and attribution modeling
• Data-driven problem solving skills, with the ability to identify opportunities through data analysis and to take action on them
• Excellent analytical skillset, with experience in creating and analyzing large data sets in Excel, communicating key data points to leadership and cross functional partners, identifying optimizations for channel and tactical growth
• Demonstrated understanding of full funnel strategy and key campaign objectives
• Strong organizational skills, incredibly keen eye for detail, and ability to manage multiple projects at once
• Excellent communication and collaboration skills to work cross-functionally with creative, influencer, ecom, and the broader marketing team
• Proactive, adaptable and able to manage multiple projects in a fast-paced environment

Preferred

• Familiarity with multiple forms of analytics and measurement tools (ie A/B + Brand/Conversion Lift Testing structures, Google Analytics and Mixed Media Modeling tools, etc)
• Experience with retail and/or eCommerce D2C brands
• Understanding of retail calendar and seasonal process
• Passion for interior design and the luxury home industry