Responsibilities

• Client/Project Management: Help lead the client relationship and manage the day-to-day oversight of deliverables. Partners closely with leaders across agency and AOR partners.
• Strategic Planning: Oversee key brand and tactical planning deliverables and presentations.
• Presentations: Represent paid social on client and internal calls, delivering reports and providing recommendations.
• Develop, plan, coordinate, and oversee implementation of social media initiatives appropriate to achieve the intended objectives.
• Knowledge of and prior experience executing in-platform campaigns across Facebook, X, and LinkedIn
• Strategize and create paid social media plans in accordance with budgeting, including ongoing project management.
• Stay abreast of platform targeting and tactical offerings while ensuring highest standards for pharmaceutical advertising.
• Work with marketing sciences to set benchmarks for industry comparison and build actionable KPIs.
• Partner with marketing sciences to create, manage, report and optimize social media campaigns and determine best tracking methods for campaign reporting.
• Prioritize and coordinate outbound social engagement opportunities, using through insights and analysis to develop tactics to amplify and grow client brand recognition and trust.

Requirements

• 7+ years’ experience

Preferred

• Healthcare and pharmaceutical experience is preferred
• Meta Blueprint is preferred