Responsibilities

• Own Burner’s Meta Ads program end-to-end across mobile app and web campaigns
• Quickly identify what’s driving performance vs. not, and make clear calls on where to double down or pull back
• Drive rapid testing cycles across both creative and campaign structure to improve CAC and conversion
• Develop a clear point of view on Meta’s role in Burner’s acquisition mix — and how (or if) it should scale
• Evaluate when and how to expand into new paid social channels (TikTok, etc.) as the program matures
• Develop and own the creative testing roadmap — concepts, hooks, formats, copy variants, and visual approaches
• Write creative briefs and partner with designers and video editors to produce high-performing ad creative
• Analyze creative performance to identify what’s working, what’s fatiguing, and what to test next
• Bring a strong point of view on what performs — informed by competitive awareness, platform trends, and direct response fundamentals
• Own performance reporting for paid social — building and maintaining dashboards, weekly reports, and ad hoc analysis

Requirements

• 5+ years of hands-on experience managing and scaling paid social campaigns, with deep expertise in Meta Ads — experience with subscription-based or mobile app businesses strongly preferred
• Proven success building, optimizing, and scaling campaigns against performance targets (CPA, ROAS, or similar)
• Strong creative strategy chops — you can concept, brief, evaluate, and iterate on ad creative with a clear point of view on what drives performance
• Experience running both mobile app and web campaigns
• Comfort with data — able to work across dashboards, spreadsheets, and analytics tools to surface insights and drive decisions
• Experience with mobile measurement platforms (Adjust, AppsFlyer, or similar)
• A bias toward documentation — you write things down, build processes, and leave things better than you found them
• Comfortable incorporating AI tools and workflows into creative production, reporting, and campaign operations — or a strong interest in doing so
• Strong communicator who can operate autonomously while keeping stakeholders informed

Preferred

• Experience with TikTok Ads or other emerging paid social platforms
• Experience with web-to-app and web-based acquisition funnels
• Experience with App Store Optimization (ASO) — keyword research, metadata testing, creative testing across Apple App Store and Google Play
• Familiarity with measurement and attribution infrastructure — event taxonomy design, postback configuration, incrementality testing methodologies
• Experience working with creators/influencers in a performance advertising context
• Experience and familiarity with other paid acquisition channels and how they interact with or complement a paid social program
• Background in mobile growth or app-first businesses