Paid Social Ads Specialist

Responsibilities

• Manage and execute organic and paid social media strategies across TikTok, LinkedIn, Meta, and others for a portfolio of clients.
• Develop and present comprehensive paid social strategies, aligning budget allocation with client KPIs like ROAS, CPA, and cost-per-lead.
• Create content and ad creative calendars, ensuring consistent brand voice and strategic alignment with client conversion goals.
• Design visually engaging static and video ad creative using Canva or similar tools, optimized specifically for high-conversion performance.
• Write high-converting captions, hooks, scripts, and ad copy that resonate with SMB audiences and drive direct action.
• Research platform trends, algorithmic updates, and ad formats to inform both paid strategy and creative direction.
• Architect, build, and manage sophisticated campaign structures including audience targeting, retargeting, lookalike audiences, A/B testing, and native lead-generation forms.
• Oversee critical technical implementations, including tracking pixels, Conversions API (CAPI), and lead routing integrations with client CRMs via Zapier.
• Monitor campaign performance daily and aggressively optimize based on data trends to scale client budgets efficiently.
• Collaborate with Account Managers, Designers, and Content Writers to align organic and paid social efforts with broader campaigns.

Requirements

• 2+ years of experience managing paid social ad campaigns and organic media for multiple brands (agency experience a plus)
• Strong understanding of SMB and local service business audiences, particularly how to generate high-quality localized leads
• Proven success building campaigns in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager (please provide examples or case studies)
• Hands-on experience setting up conversion tracking and integrating ad platforms with CRMs or email marketing tools
• Proficiency with Canva or similar design tools to create or quickly iterate on performance-driven ad creative
• Strong copywriting and analytical skills, with the ability to translate complex data into clear performance insights for clients
• Organized, proactive, and comfortable managing multiple brands and ad budgets at once
• Excited to experiment, iterate, and keep learning what drives engagement and conversions across the entire marketing funnel
• Bonus: Certification in Meta Blueprint, Google Analytics (GA4), or experience with advanced video editing tools (CapCut, Adobe Premiere)

Preferred

• Bonus: Certification in Meta Blueprint, Google Analytics (GA4), or experience with advanced video editing tools (CapCut, Adobe Premiere)

Benefits

• $45,000 to $55,000 base salary depending on experience
• Employer-provided medical, dental, and vision insurance
• Market-share bonus structure
• 10 days paid time off
• Paid parental leave
• Company-provided equipment
• Fully remote work
• PTO on your birthday!
• Fully remote, flexible, and growth-oriented culture