Responsibilities

• Strategic Leadership & Client Management
• - Lead development and execution of integrated paid search strategies aligned with client business objectives.
• - Serve as the primary client contact for day-to-day paid search operations, performance discussions, and strategic recommendations.
• - Develop and present quarterly business reviews, annual planning initiatives, test roadmaps, and growth opportunities.
• - Identify opportunities to improve efficiency, revenue, customer acquisition, and overall account performance through proactive optimization and innovation.
• Campaign Management & Optimization
• - Oversee campaign planning, implementation, optimization, and performance across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• - Guide teams in keyword development, audience targeting, bidding strategies, ad testing, and landing page recommendations.
• - Maintain best-in-class account structures and optimization frameworks that deliver measurable business impact.
• - Partner with platform representatives to leverage beta opportunities, product enhancements, and industry best practices.

Requirements

• 5+ years of paid search experience with increasing levels of responsibility.
• Experience managing and optimizing campaigns across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Strong understanding of Google Merchant Center, product feeds, custom labels, taxonomy management, and feed optimization best practices.
• Experience with feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar solutions.
• Advanced analytical skills with experience in forecasting, budget management, reporting, and performance analysis.
• Proven ability to lead client relationships and present strategic recommendations to stakeholders.
• Experience mentoring and developing team members.
• Familiarity with AI-powered marketing tools, automation, scripting, and emerging search technologies.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances