Responsibilities

• Craft Paid Search insights based on performance data & marketplace trends
• Configure, deploy, and optimize Google/Bing/YouTube campaigns
• Think creatively, identify, troubleshoot and resolve problems
• Analyze reports and identify opportunities for new campaigns
• Train/coach Sr Specialists and Specialist on crafting client facing performance insights
• Take complex ideas and elevate them to a senior audience
• Directly manages the day-to-day hands-on operations of the search client business overseeing Sr Specialist and/or Specialists in their daily tasks to enhance their training and development
• Develops and manages the strategy for assigned campaigns and maps out test recommendations and multiple bidding structures based on KPIs optimizing campaign settings
• Builds out initial reporting insights and presents results internally for review taking appropriate action to adjust strategies and budgets accordingly
• Works with media and analytics team to integrate reporting insights and recommended course of action for SEM campaigns

Requirements

• 4+ years’ experience in SEM is required
• Advanced Google and Bing Certified
• Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)
• Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc., able to navigate, establish settings, pull reports, and implement changes across platforms
• Advanced understanding of Search metrics and how they are connected
• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team
• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives
• Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications
• Activation and development expert for campaign, ad copy, and keyword development
• Stays up to date on industry trends and informs the team of anything new that is applicable to the current client roster

Preferred

• Experience Working In Pharma/Healthcare/Wellness Is Preferred
• A bachelor’s degree in a relevant area of study is preferred