Responsibilities

• Strategy and Client Leadership
• - Lead the development of paid search strategies aligned with each client’s business objectives, audience needs, market priorities, customer journey, and measurement framework.
• - Translate business needs into actionable campaign structures, keyword and query strategies, targeting approaches, budget allocations, and optimization plans.
• - Develop strategies that account for the distinct considerations of regulated and consumer-focused categories, including geographic availability, seasonality, privacy, compliance requirements, and variations in consumer intent.
• - Serve as a day-to-day paid search lead for clients, clearly communicating strategies, performance, challenges, and recommended actions.
• - Bring forward proactive recommendations that improve performance and address emerging client, category, or market needs.
• - Partner with media planning, analytics, and other channel teams to ensure paid search and YouTube strategies support the broader media mix, promotional calendar, and customer journey.
• - Contribute paid search expertise to annual planning, client presentations, and new-business initiatives as needed.
• Campaign Management and Optimization
• - Oversee the end-to-end execution of paid search campaigns, including account structure, keyword and query strategy, ad copy, audience signals, bid strategies, budget management, testing, and optimization.

Requirements

• 4+ years of hands-on paid search experience, preferably within an agency environment.
• Demonstrated experience independently managing paid search strategy, execution, optimization, and client communication.
• Experience guiding or supervising junior team members, including delegating work, reviewing deliverables, and providing constructive feedback.
• Advanced experience with Google Ads and working knowledge of Microsoft Advertising.
• Experience with YouTube campaign strategy and activation is preferred.
• Strong understanding of campaign structure, keyword and query strategy, automated bidding, Performance Max, audience targeting, conversion tracking, testing, and optimization.
• Experience managing geographically complex, multi-market, multi-location, or multi-product campaigns.
• Experience in healthcare, financial services, consumer products, or another regulated or performance-focused category is preferred but not required.
• Strong analytical skills and the ability to turn complex performance data into clear insights and actionable recommendations.
• Excellent verbal, written, and presentation skills, including the ability to communicate confidently with clients and senior internal leadership.