Responsibilities

• Auditing new accounts to uncover tracking issues, wasted spend, and structural problems
• Building accurate conversion tracking using Enhanced Conversions, offline conversion imports, and server-side tracking where appropriate
• Creating first-party data strategies through CRM integrations, customer lists, and audience signals
• Managing and optimizing campaigns across: Google Search; Performance Max; AI Max; Demand Gen; YouTube
• Designing and evaluating paid media experiments on platforms like Meta, Reddit, Nextdoor, Angi, and Yelp
• Monitoring Cost per Qualified Lead, booked jobs, and revenue performance--not just platform metrics
• Maintaining keyword quality through ongoing search term reviews and negative keyword management
• Delivering clear, actionable reporting that explains what changed, why it mattered, and what's next

Requirements

• 2-4 years managing paid media across multiple client accounts (agency experience preferred)
• Strong Google Ads expertise across Search, Performance Max, AI Max, Demand Gen, and related campaign types
• Experience implementing offline conversion imports and advanced conversion tracking
• Comfortable testing new advertising platforms and evaluating results objectively
• Daily user of AI tools like ChatGPT or Claude to improve productivity and campaign performance

Preferred

• Experience marketing home service businesses such as roofing, foundation repair, HVAC, plumbing, waterproofing, or similar trades
• Google Ads Certification
• Experience with call tracking platforms such as CallRail, WhatConverts, or similar tools

Benefits

• Comprehensive medical, dental, and vision coverage
• HDHP/HSA with employer contribution
• 401(k) with 4% employer match
• $2,000 annually for certifications, conferences, and professional development
• Fully remote position
• Unlimited Paid Time Off
• Quarterly in-person team meetups
• Clear, capability-based path to Director of Paid Advertising