Responsibilities

• Drive our paid search program, own day-to-day campaign management, and deliver against quarterly targets for RoAS and/or gross profit.
• Help define the strategy and testing cadence for a broad range of paid acquisition campaigns.
• Recommend tools, automation and processes to improve operational efficiency and scale paid search efforts.
• Proactively work with cross-functional teams to drive strategic initiatives and ensure alignment on KPI’s and approach to budget allocation, spend and results management.
• Use strong business acumen to help prioritize business objectives.
• Monitor and analyze relevant data to evaluate program effectiveness and ROI, and continually make recommendations for optimization and growth.
• Serve as an expert resource to other teams, and act as a key stakeholder in helping us build better ad creative, better landing pages and better conversion funnels.

Requirements

• 5 or more years of experience in digital marketing in fast-paced environments
• Demonstrated experience building and scaling paid search campaigns across a portfolio of product offerings, which resulted in increased revenue or profitability
• Experience working in a conversion-oriented environment, e-commerce, lead generation or similar. SaaS and/or subscription experience a plus
• Google Ads certification(s) highly preferred. Google Analytics certification a plus
• Strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers to improve business performance
• A demonstrated willingness to experiment, fail fast, iterate and succeed, with a track record of extracting concrete, actionable insights from test results
• Ability to work independently, and in a virtual team environment across multiple time zones
• Comfortable presenting results and ideas to senior management
• Relentless focus on execution, without losing the ability to see the big picture
• An innate curiosity and a passion to succeed
• USA, Canada, and LATAM candidates welcome. Fluency in spoken and written English is required for this role

Benefits

• Competitive salary + equity
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Top-tier laptop provided
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Monthly cell phone & internet usage stipend
• A collaborative team environment where your ideas and creativity will be valued and encouraged