Paid Search, Sr. Manager at Vida Shoes International | New York City, NY | $95K/yr – $115K/yr

Paid Search, Sr. Manager

New York City, NY (On-site)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own paid search across 7+ brands with a multi-million budget; build architecture, optimize Shopping, and drive ROAS while transitioning from agencies.

Growth/Platform Ownership: Own all paid search campaigns across Google Ads and Microsoft Ads, build scalable architecture per brand, and manage multi-brand budgets.
Shopping and Feed Optimization: Own Google Merchant Center, product feed, and Shopping performance across all brands.
Optimization and Transitions: Develop bidding strategies, keyword roadmaps, negative keywords, write and test ad copy, and lead the shift from agency-managed accounts while staying ahead of platform changes.

Job Description

Own paid search across 7+ brands with a multi-million budget; build architecture, optimize Shopping, and drive ROAS while transitioning from agencies.

Growth/Platform Ownership: Own all paid search campaigns across Google Ads and Microsoft Ads, build scalable architecture per brand, and manage multi-brand budgets.
Shopping and Feed Optimization: Own Google Merchant Center, product feed, and Shopping performance across all brands.
Optimization and Transitions: Develop bidding strategies, keyword roadmaps, negative keywords, write and test ad copy, and lead the shift from agency-managed accounts while staying ahead of platform changes.

Vida Shoes International

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Founded in 1973

New York, New York, USA

186 employees (57 in marketing)

www.vidagroup.com