Responsibilities

• Plan, execute, and optimize Google Ads and Bing Ads campaigns to drive qualified traffic and conversions.
• Conduct keyword research, audience targeting, and competitive analysis to refine SEM strategies.
• Manage and optimize Search, Shopping, YouTube and Performance Max campaigns, ensuring alignment with business objectives.
• Leverage smart bidding strategies and automation tools to drive efficiency and scale.
• Implement A/B testing to optimize ad copy, bidding strategies, audience targeting, and landing page experiences.
• Analyze and report on campaign performance metrics (CTR, CPC, ROAS, CAC, etc.), identifying opportunities for continuous improvement.
• Collaborate with creative, marketing, and analytics teams to develop compelling ad copy and landing page experiences.
• Stay up to date with SEM trends, algorithm updates, and industry best practices to maintain a competitive edge.
• Monitor and manage the SEM budget, ensuring efficient allocation and maximum return on investment.
• Leverage first-party data and audience segmentation to personalize ad messaging and improve conversion rates.

Requirements

• 4+ years of experience in Paid Search (SEM/PPC), preferably within the e-commerce or fashion industry.
• Bachelor's degree in Marketing, Business, Digital Advertising, or a related field.
• Strong expertise in Google Ads, Microsoft Advertising (Bing Ads), Google Analytics, and Google Tag Manager.
• Experience with Smart Bidding, Performance Max, Shopping Ads, and Audience Targeting strategies.
• Proficiency in Google Ads Editor, SA360, or similar SEM management tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• Experience with A/B testing, conversion rate optimization, and attribution modeling.
• Strong written and verbal communication skills, with the ability to present insights and strategies effectively.
• Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.
• Self-motivated with a growth mindset and passion for performance marketing and innovation.

Benefits

• Hybrid Work Schedule
• Unlimited Paid Time Off
• Summer Fridays
• Healthcare Plans
• Calm App Subscription
• Employee Discounts
• 401K Plan
• Annual Discretionary Bonus Plan
• Equity Incentive Plan
• And More