Responsibilities

• Own Google Ads strategy and day-to-day execution across search campaigns
• Manage and optimize high-budget PPC campaigns in a competitive environment
• Continuously test ad copy, landing pages, and bidding strategies to improve performance
• Implement and refine conversion tracking, including call tracking and offline conversions
• Analyze campaign performance and optimize toward cost per lead and cost per case
• Collaborate with internal stakeholders to align campaigns with intake and signed case growth
• Identify opportunities to scale campaigns while maintaining efficiency

Requirements

• 2–5 years of hands-on experience managing PPC or paid search campaigns
• Strong experience with Google Ads (Search required)
• Proven track record in lead generation environments (not eCommerce focused)
• Experience with conversion tracking, call tracking, and performance optimization
• Ability to operate in high CPC, high competition industries
• Data-driven mindset with a focus on revenue impact over vanity metrics

Preferred

• Experience in legal marketing or personal injury campaigns
• Familiarity with tools like CallRail or similar call tracking platforms
• Experience with offline conversion tracking and CRM integration

Benefits

• Established personal injury firm with a strong growth trajectory
• Opportunity to own and scale a critical revenue-driving channel
• Direct impact on business performance and case growth
• High-ownership role with real accountability and visibility