Own paid search to drive new customers with tight CAC and ROAS targets, coordinate with analytics and creative to turn search intent into conversions, and optimize across Google Ads and MS Advertising.

• Responsibilities: Own end-to-end management of all paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, and YouTube.
• Responsibilities: Build, launch, and continuously optimize campaigns with a focus on new customer acquisition, ROAS, and efficient CAC.
• Responsibilities: Manage keyword strategy, research, expansion, match type management, and negative keyword hygiene to maximize relevant reach and minimize wasted spend.
• Responsibilities: Develop and refine ad copy across text, responsive search, and shopping formats, ensuring messaging is on-brand and conversion-optimized.
• Responsibilities: Own product feed management and optimization in Google Merchant Center for Shopping and Performance Max campaigns.
• Responsibilities: Execute a regular cadence of A/B tests across ad copy, landing pages, bidding strategies, and audience targeting to drive continuous performance improvement.
• Responsibilities: Monitor campaign performance daily and proactively adjust bids, budgets, and targeting based on performance signals.
• Responsibilities: Develop and manage audience strategies using Customer Match, in-market audiences, and remarketing lists to improve efficiency.
• Responsibilities: Analyze search term reports, auction insights, and Quality Score data to identify optimization opportunities.
• Responsibilities: Own paid search reporting, building and maintaining channel dashboards tracking impressions, clicks, CVR, CPA, ROAS, and new customer metrics.

• Requirements: 3-5 years of hands-on paid search experience, managing campaigns directly in Google Ads (required) and Microsoft Advertising (preferred)
• Requirements: Bachelor's degree in Marketing, Business, Advertising, Communications, Analytics, or related field
• Requirements: Proven track record of managing significant search budgets ($10M+ annually) with demonstrable impact on CPA, ROAS, or revenue growth
• Requirements: Experience with Google Shopping and/or Performance Max campaigns, including product feed management
• Requirements: Familiarity with e-commerce or DTC brands strongly preferred; footwear or apparel experience a plus
• Requirements: Experience with Google Tag Manager, GA4, and conversion tracking setup a plus

• Nice_to_have: Familiarity with e-commerce or DTC brands strongly preferred; footwear or apparel experience a plus
• Nice_to_have: Experience with Google Tag Manager, GA4, and conversion tracking setup a plus