Responsibilities

• Campaign Building: Build out campaigns, ad groups, and keyword structures based on Sr. Analyst and Manager direction.
• Launch New Campaigns: Add paid search campaigns for new stores weekly.
• Testing Implementation: Execute ad copy and bidding tests designed by the Sr. Analyst, and report on results.
• Health Check Expert: Monitor paid search account performance, ensuring optimal health and efficiency.
• Creative Uploads: Manage creatives for paid search and paid media (GDN, Demand Gen, and CTV) campaigns, ensuring they resonate with target audiences.
• Budget Pacing: Track daily and weekly spend pacing across campaigns and flag anomalies to the Sr. Analyst or Manager.
• Lead Gen Partner Support: Assist in day-to-day coordination with lead gen partners, including data pulls and performance tracking.
• Invoicing: Process and reconcile vendor invoices for accuracy and timely submission.
• Data-Driven Decision Making: Analyze keywords and search queries to refine targeting and improve performance.
• Insightful Reporting: Provide regular reports on KPIs, competitor metrics, and campaign performance.

Requirements

• 1-3 yrs of experience managing paid search advertising
• Bachelor degree preferred but not necessary