Responsibilities

• Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager
• Drive campaign performance through optimizations and A/B testing strategies
• Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more
• Lead active communication between different Good Sam lines of business and the digital marketing team
• Work with peers to increase skill sets
• Seek information to improve current process’s and or overall efficiency

Requirements

• Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
• Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
• Base understanding of channel tagging and tracking is a plus
• Ability to pull, analyze and derive insights from channel reports
• Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.
• Comfortable working under pressure with tight deadlines.
• Strong customer service skills with a commitment to superior quality.
• Outstanding creative presentation skills.
• Capacity to lead and manage more than one project simultaneously.
• Proven ability to lead by example with positive attitude.

Preferred

• Able to lead campaign builds in commonly used platforms. (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)
• Source and provide materials from multiple sources to organize and execute desired strategy
• Innovation – proven ability to identify trends in current space to optimize and create increased performance of existing and or new campaigns.
• Deliver in the moment feedback to peers and leaders to grow the culture of One Team.
• Identify internal passions and focus to align with channel manager roles.
• Self-assessment and personal awareness.
• Advanced skills learned from channel managers with in current vertical. 24 months minimum.
• Consistently produces exceptional results in a defined focused area - best there is in their role
• Knows current job well and enhances skills for their current job and future
• Adapts well to new situations and challenges

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• discounts
• paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• on the job training opportunities
• medical, dental, vision coverage (full-time)
• dental & vision coverage (part-time)