Responsibilities

• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs
• Auditing website inventory levels
• Monitoring purchased media to ensure that the advertisements appear as planned
• Assist with ad copy as needed
• Assist in writing out SOPs for aspects of search
• Proof Checking Setups / QA
• Campaign Management - Oversee accounts on Google and Microsoft Ads.
• Keyword Research - Be involved in audience / location targeting
• Bid Management - Monitor budget and adjust bids as applicable

Requirements

• Strong communication skills, including written and verbal communication, are required, along with the ability to work independently with good critical thinking skills.
• Knowledge of Paid Media is required
• Proficient knowledge of Google Ads, Microsoft Ads, and Google Merchant Center is essential.
• General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building events and URL-based goals (will be trained on if needed for a desired individual)
• Proficiency in Google Workspace and Drive
• Strong independent work ethic
• Demonstrated problem-solving capabilities
• Professional and respectful demeanor in dealing with internal and external business partners
• Effective time management in a professional setting
• Collaborate effectively in a team environment and must be an organized and flexible team player.
• Integrity and optimism, regardless of the situation
• Use information, data, and resources to proactively identify and solve problems to get the job done.
• Experience in data analysis and reporting. Experience with Zoho, Jira, and Slack is a plus. Basic knowledge of Excel/Google Sheets and GA4 is also required.
• Analytical thinking with strong math skills is mandatory
• Google Ads, Google Display, Google Search certification

Preferred

• Experience with Zoho, Jira, and Slack is a plus.
• Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards.