Responsibilities

• Own end-to-end trafficking, setup, and quality assurance of Google Search and Shopping campaigns, ensuring flawless execution across all campaign types, match types, bidding strategies, and feed configurations
• Maintain rigorous QA standards across tracking implementation, UTM structures, audience targeting, and creative copy — ensuring every campaign goes live to spec
• Oversee Shopping feed health and structure in close coordination with data and product feed partners, proactively identifying and resolving feed issues
• Manage campaign naming conventions, account structure, and budget organization to ensure operational clarity and reporting accuracy across all accounts
• Serve as the team’s escalation point for complex trafficking and execution challenges, driving fast and effective resolution
• Lead ongoing optimization of Search and Shopping campaigns across bids, budgets, keywords, audiences, ad copy, and landing page alignment — always connecting tactical actions to strategic KPIs
• Design and execute structured testing programs across keyword strategy, bidding approaches, ad copy, creative formats, and audience segmentation, documenting and communicating learnings clearly
• Monitor campaign performance daily, identifying trends, anomalies, and opportunities and translating them into actionable recommendations for the Paid Search Director and broader team
• Implement Smart Bidding, Performance Max, and other automation-forward strategies with a disciplined, test-and-validate approach
• Champion the use of AI and automation tools to streamline workflows, reduce manual overhead, and drive operational efficiency at scale

Requirements

• 5+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly
• Demonstrated experience managing or mentoring at least one direct report, with strong instincts for delegation, feedback, and developing junior practitioners
• Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, Shopping feed management, and keyword strategy across match types
• Proven track record of delivering against performance KPIs at scale, ideally within a consumer marketplace, e-commerce, or app-based environment
• Strong familiarity with Google Merchant Center, feed optimization best practices, and Shopping-specific diagnostic and performance tooling
• Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling
• Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results
• Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping
• Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders
• Experience with Microsoft Advertising (Bing) and/or retail media channels is a plus

Preferred

• Microsoft Advertising (Bing) and/or retail media channels experience is a plus
• Google Ads certification strongly preferred

Benefits

• comprehensive benefits package