Responsibilities

• Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product
• Identify and capitalize on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation.
• Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution
• Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns
• Support the team throughout the creative request process, from initial request to receiving & trafficking assets
• Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition

Requirements

• Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads). App experience preferred.
• Track record of driving measurable business results and comfortable working in a fast-paced landscape.
• Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management.
• Knowledge and understanding of the business and culture of sports and gaming preferred
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.