Responsibilities

• Support the development and execution of paid search strategies aligned with acquisition, lead-generation, and business growth objectives.
• Independently manage defined paid search campaigns and workstreams – in partnership with the paid search COE – from planning and activation through optimization and performance reporting.
• Translate agreed business and marketing priorities into channel plans, campaign structures, keyword strategies, testing plans, and measurable performance objectives.
• Monitor campaign performance and identify opportunities to improve efficiency, engagement, lead quality, and conversion rates.
• Conduct and guide keyword research, audience segmentation, ad copy testing, bidding optimization, and landing-page analysis to improve campaign effectiveness and user outcomes.
• Execute A/B tests and structured test-and-learn plans to evaluate new tactics, campaign features, automation opportunities, and emerging search capabilities.

Requirements

• 5+ years of relevant experience in paid search, search engine marketing, performance media, digital acquisition, or lead-generation campaigns.
• Demonstrated experience managing paid search campaigns and defined workstreams with limited day-to-day supervision.
• Strong stakeholder management skills, with demonstrated experience building productive relationships, coordinating input, managing expectations, and maintaining alignment across multiple teams.
• Confidence presenting campaign recommendations, performance insights, and proposed actions to both technical and non-technical stakeholders.
• Working knowledge of paid search platforms and campaign-management tools, with familiarity with SA360 and analytics platforms preferred.
• Strong analytical skills, including the ability to interpret performance trends, identify opportunities, and develop data-informed recommendations.
• Experience with keyword research, campaign structure, audience segmentation, ad copy testing, bidding, optimization, and performance measurement.
• Ability to translate technical campaign information and performance data into clear presentations and recommendations for non-technical audiences.
• Solutions-oriented approach, with the ability to investigate issues, evaluate available information, and recommend practical next steps.
• Comfort working through ambiguity and developing structured action plans within agreed strategic direction.

Preferred

• Experience in financial services or another highly regulated industry.
• Experience supporting B2B marketing, media, demand-generation, or lead-acquisition programs.
• Familiarity with integrated search strategies, including the relationship between paid search, SEO, content, and landing-page optimization.
• Interest in emerging areas of search, including automation, AI-supported optimization, new search experiences, and audience-led marketing strategies.
• Curiosity and commitment to building deeper expertise in paid search, performance marketing, stakeholder management, and evolving media capabilities.

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.