Responsibilities

• Campaign Strategy & Execution: Build, launch, and optimize paid media campaigns across search, display, and social platforms, adjusting campaign pacing and budget allocation to maximize return on ad spend (ROAS).
• Performance Analysis & Optimization: Continuously monitor campaign performance, conduct competitive benchmarking, and analyze data to uncover insights, identify trends, and refine targeting strategies.
• Client Engagement & Strategic Leadership: Act as the subject matter expert by leading client presentations, reporting on key metrics, proposing new growth opportunities, and aligning strategies with overall business goals.
• Cross-Functional Collaboration: Partner with creative and analytics teams to integrate digital marketing efforts, build compelling ad assets, and streamline campaign execution.
• Industry Leadership & Partner Relations: Stay ahead of paid search advancements, build relationships with major ad platform partners, and participate in internal knowledge sharing to introduce cutting-edge tactics.

Requirements

• Education & Professional Experience: Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience) paired with 2+ years in digital media planning, automotive marketing, account management, or client services.
• Certifications, Platforms & Data Expertise: Active certifications in Google Analytics and Google Ads (including Advanced Display and Video), with hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle.
• Campaign & Program Management: Proven capability to plan, implement, manage, measure, and report on programmatic digital media campaigns across diverse channels, with a willingness to continually adapt and learn new channels.
• Analytical & Technical Proficiency: Strong capability to research industry statistics, analyze performance data, execute detailed record-keeping, and leverage Google Workspace and internal management systems to evaluate and design programs.
• Communication, Copywriting & Collaboration: Exceptional written, verbal, and interpersonal skills with the ability to write creative marketing copy across multiple formats, draft professional correspondence, collaborate cross-functionally, and handle sensitive information discretely.
• Organization & Proactive Execution: Self-starter with organizational agility, strong time management, and a proactive mindset to delegate tasks, navigate shifting priorities, and flag workflow issues early in a fast-paced environment.

Benefits

• We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks.