Paid Search Marketing Manager (PPC) at PlanetArt | Pleasanton, CA | $65K/yr – $90K/yr

PlanetArt

Paid Search Marketing Manager (PPC)

Pleasanton, CA (Hybrid)

$65K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid search performance by owning Google and Microsoft Ads campaigns, relentlessly testing and optimizing to lift revenue and ROAS, while tight budgeting and data-driven landing-page improvements shape the funnel.

Campaign ownership: strategy, spend management, and optimization across search channels.
Test-and-learn: design experiments, analyze results, and extract ROI-driving insights.
Reporting and collaboration: track performance and stay ahead with beta features and cross-team alignment.

Job Description

Responsibilities - Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend. - Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI. - Manage campaign expenses and stay on budget. - Optimize landing pages and the sales funnel. - Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing. - Track, analyze and report on results. Requirements - 2+ years of experience managing paid search marketing campaigns. - Strong Google Ads and Microsoft Ads skills. - Excellent understanding of marketing & customer acquisition. - Strong analytical skills. - Excellent communication & teamwork skills. - Bachelor’s Degree. Benefits - Health, Dental, and Vision Insurance - Life Insurance - 401(k) with matching - Pet Insurance - Mental Health Benefits - Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays - Employee Product Discounts

PlanetArt

4.4 Glassdoor

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.

Founded in 2010

Calabasas, California, USA

832 employees

www.planetart.com

87% recommend to a friend

90% CEO approval