Responsibilities

• Manage all aspects of paid search campaigns.
• Optimize and scale large-scale paid acquisition campaigns across Google and Bing Ads platforms.
• Analyze campaign performance using available tools and data, and drawing actionable insights to improve ROI and efficiency.
• Proactively create and maintain clear campaign roadmaps, prioritizing optimization and growth opportunities across channels and services.
• Conduct A/B testing to improve ad creatives, bidding strategies, audience targeting, and optimizing funnel steps including calls, leads, and registrations.
• Own paid search results and SEM marketing budgets.
• Collaborate cross-functionally with marketing, product, operations, and engineering teams.

Requirements

• Bachelor’s degree, preferably in business, marketing, or related fields.
• 4-6 years of deep hands-on experience managing paid search and performance marketing.
• Deep knowledge of Google Ads, including Search, Performance Max, Demand Gen, and YouTube.
• Strong analytical skills and comfort working with performance data.
• Ability to manage multiple campaigns and priorities with attention to detail.
• We’re ONLY considering candidates with prior growth or marketing experience!

Preferred

• Understanding or experience with subscription business models.
• Experience messaging and marketing to seniors or family of seniors.
• General SQL knowledge.
• Experience with Tableau.

Benefits

• Healthcare Insurance (Medical, Dental, Vision)
• 8 Paid company holidays + 4 Cultural days
• Personal Time-off of 15 days
• 401k Plan
• Parental leave