Responsibilities

• Own and manage paid search strategy across Google Ads, Microsoft Ads, and emerging search channels for agency clients
• Execute and optimize campaigns across branded, non-branded, Performance Max, video, and remarketing initiatives
• Manage and optimize multi-million-dollar paid search budgets to achieve client revenue and efficiency goals
• Drive customer acquisition, conversion growth, and incremental return on ad spend (iROAS) through full-funnel search marketing programs
• Develop keyword, bidding, audience, and campaign structure strategies to improve performance and scalability
• Partner closely with client and internal teams to optimize landing page experiences and conversion opportunities
• Collaborate with Creative teams to develop and test high-performing ad copy, creative assets, and messaging strategies
• Analyze campaign performance and consumer behavior to identify insights, trends, and optimization opportunities
• Build and execute testing roadmaps across bidding strategies, creative, audiences, and measurement methodologies
• Monitor pacing, forecasting, budget allocation, and performance reporting across all paid search initiatives

Requirements

• 3–5 years of experience in paid search, performance marketing, or digital media
• Financial brand experience strongly preferred
• Deep expertise managing campaigns within Google Ads, Microsoft Ads, YouTube, and Performance Max
• Proven track record scaling paid search programs with measurable business impact
• Strong understanding of SEM metrics including iROAS, CAC, CPA, CTR, conversion rate, impression share, and incrementality
• Experience managing substantial paid media budgets with strong financial discipline
• Strong analytical and quantitative skills with experience using reporting and analytics tools
• Familiarity with attribution tools and web analytics platforms
• Experience partnering cross-functionally across Growth, Client Services, Creative, Analytics, and Strategy teams
• Highly organized with strong project management and communication skills