Responsibilities

• Translate annual FTD and revenue targets into channel‑specific strategies for Paid Search, App Search, and Programmatic with clear roles, performance expectations, and investment levels.
• Architect modern, AI‑driven structures for search and programmatic – query‑less frameworks, audience‑first design, automation‑forward bidding, and adaptive segmentation.
• Build integrated multi‑channel plans aligned with Brand, CRM/Lifecycle, Product, and Media to ensure optimal marginal impact and efficient cross‑channel balance.
• Create scenario and pacing models that anticipate regulatory changes, competitive behavior, and platform algorithm shifts.
• Define channel guardrails and measurement frameworks that support aggressive growth while protecting ROI.
• Lead daily and weekly performance management across all search and programmatic campaigns—driving precision optimization across bids, audiences, creative, placement mix, and automation strategies.
• Build and run a rigorous test‑and‑learn roadmap covering creative, offers, signals, incrementality, bidding strategies, and cross‑channel interactions.
• Ensure world‑class data, tagging, tracking, and trafficking hygiene, partnering with MarTech to maximize signal quality and feed health.
• Advance AI‑driven optimization workflows to increase speed, unlock new efficiencies, and sustain competitive advantage.
• Maintain elite QA standards across campaign launches, platform changes, and product updates.

Requirements

• 5-8+ years in performance/growth marketing with hands‑on ownership of Paid Search and Programmatic at scale; experience in complex, matrixed, or highly regulated environments preferred.
• Deep expertise in modern paid search structures (query‑less, audience‑first, automation‑driven) and programmatic ecosystems (DSPs, audience design, inventory strategy, optimization levers).
• Demonstrated mastery of AI‑driven optimization, including bidding automation, signal enhancement, creative adaptation, and performance modeling.
• Strong fluency in budget planning, pacing, forecasting, financial rigor, and the metrics that govern sustainable growth (ROI, marginal ROAS, LTV/CAC, payback).
• Proven agency leadership experience—holding partners to high standards, driving clarity, and ensuring unified execution across multiple teams.
• High technical proficiency across measurement, experimentation, attribution (MMM/MTA), tagging/trafficking standards, app measurement, and signal quality best practices.
• A track record of change leadership—modernizing operating models, elevating talent, and raising executional standards.
• Exceptional executive communication: able to translate complexity into crisp insights, decisions, and action.
• Bachelor’s degree required; gaming, sports, or another complex/regulatory category preferred.