Paid Search Coordinator

Baltimore, MD (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 1 year ago

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Job Summary

Own SEM execution end to end across platforms with weekly pacing, reporting support, and scalable templates that guide planning and optimization.

  • Platform Implementation: Master multi-platform SEM setup and standardize processes for faster rollout.
  • Pacing & Coordination: Own weekly pacing, align with cross-functional teams, and ensure timely campaign adjustments.
  • Reporting & Insights: Support data supplements and reporting to drive visibility for the SEM program.

Job Description

Responsibilities
  • Master implementation across multiple SEM platforms
  • Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly
  • Support SEM Digital Buyer with reporting and necessary data supplements
  • Manage planning templates and process documents for SEM
  • Participate in SEM platform training and obtain relevant certifications
  • Assist search buyers on all facets of client search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Assist search team with development of campaign copy/creative, text-based titles and descriptions
  • Work within agency visualization dashboard, Datorama
Media Works LTD logo

Media Works LTD

Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying. Clients coast to coast count on us to make their messages work harder and smarter across all media: broadcast, digital, social, cable, direct response and any other channel that will deliver the right message to the right consumer at the right time. We’ve become one of the Mid-Atlantic region’s largest and most respected media marketing agencies because we believe that every dollar spent should produce results. Founded in 1989 and headquartered in Baltimore, MD, Media Works also has employees across the country.A woman-owned firm, Media Works is proud member of the 4A’s and was recently recognized as one of Baltimore’s top Women-Owned Businesses and one of Baltimore’s Most Social Companies.We work with clients in a variety of ways:Directly: We work with many clients directly to maximize the way their marketing budgets are spent. And, if they have an in-house creative team or a creative agency, we step in to handle the media.Partnering with Creative Agencies: We complement the talents of creative agencies to offer account and/or media services. We’ll handle the media while they handle the messaging!Outsourcing: If a client has a media team that is overloaded or recently won a piece of new business, but can’t ramp up fast enough, tap into our team of media specialists to complete your media project on time and on budget.

Founded in 1989
Baltimore, Maryland, USA
101 employees (42 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
30.5%
Direct
47.8%
Referral
5.4%
Social
14.8%
Paid
1.4%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
38 (38% of company)