Responsibilities

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind
• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.
• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
• Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.
• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks

Requirements

• EDUCATION - bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• Proactive and curious attitude, strong problem-solving skills
• Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

Preferred

• Experience working in multi-location marketing and/or highly regulated industries.
• Use of advanced Search bidding platforms (SA360, Marin, etc.)
• Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
• Comfortable being client-facing, as a paid search media subject matter expert
• Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)