Responsibilities

• Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads
• Build and manage scalable ecommerce account structures including Shopping, Performance Max, brand, and non-brand search campaigns
• Conduct search term analysis and implement negative keyword strategies to reduce wasted spend and improve intent targeting
• Manage and optimize bidding strategies including tROAS, tCPA, Max Conversions, and Max Conversion Value
• Identify opportunities for keyword expansion, match type testing, and campaign scaling while maintaining efficiency targets
• Analyze campaign performance and provide actionable recommendations to improve ROAS, CPA, CVR, and revenue
• Monitor pacing, budgets, and spend allocation across campaigns to ensure efficient growth
• Create clear performance reports and present insights and optimization plans to internal teams and clients

Requirements

• 2-4+ years of hands-on paid search management experience
• Experience managing ecommerce or DTC paid search campaigns with revenue and ROAS goals
• Strong familiarity with Google Ads, Microsoft Ads, and Google Merchant Center
• Experience optimizing Shopping and Performance Max campaigns
• Strong analytical skills and comfort working with large datasets and performance metrics

Benefits

• Our Mission We strive to empower outstanding people to exceed our client's expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development and career growth
• A creative and collaborative work environment where your ideas and contributions are valued
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Paid Parental Leave
• Family Forming Plans