Responsibilities

• Own paid search performance and execution for ~4-6 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
• Proactively perform optimizations across campaign types and strategies, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
• Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets
• Translate analytical insights into clear, actionable recommendations that shape campaign strategy
• Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to generate insights that evolve client channel strategy
• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
• Perform other duties as assigned

Requirements

• Bachelor's degree and at least 1 year of full-time experience managing paid search campaigns
• Master's degree in Business, Marketing, Analytics, or a related field
• Skilled in analyzing data to identify trends and develop actionable strategies, with hands-on experience in conversion tracking and GA4.
• The ability to interpret paid search and business metrics to assess performance, make bidding decisions, and support strategic recommendations
• Comfort and ability to adapt in a fast-paced, ever-changing environment
• Proven creative problem-solving skills to overcome challenges and deliver results
• Highly organized and proactive, with strong time management skills demonstrated through effective task prioritization and consistent on-time delivery
• Clear written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
• Passion for delivering high-quality client service and contributing to client success
• Proficient in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data
• Eager to learn and experiment with new tools, technologies, and approaches in the digital marketing space
• Embodies ROI's core values and is willing to actively contribute to a collaborative team environment

Preferred

• Exposure to other marketing channels and collaboration on full-funnel marketing strategies
• Familiarity with proprietary tools (mentioned as used by the team)
• Strong preference for candidates aligned with ROI's core values and collaborative culture

Benefits

• Work-life integration supported by a hybrid work environment and core office hours
• Thoughtfully designed workspace for collaboration, deep work, and downtime
• 20 days of PTO with incremental increases as your ROI career progresses
• 10 paid holidays
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
• Paid disability and life insurance
• Monthly education bonus
• Training and mentorship programs designed for personal and professional growth
• Team lunches twice per quarter
• Quarterly team builders