Responsibilities

• Build and optimize paid search, Performance Max and Demand Gen campaigns across multiple brands and service lines
• Monitor campaign performance daily and adjust bids, budgets, and keywords to maximize ROI
• Conduct keyword research, competitor analysis, and audience targeting strategies
• Write and test ad copy variations to improve clickthrough rates and quality scores
• Analyze campaign data to identify trends, gaps, and optimization opportunities
• Collaborate with creative, brand, and landing page teams to align messaging and improve conversion rates
• Track performance KPIs such as CPL, CTR, ROAS, and quality score
• Maintain campaign naming conventions, URL tracking, and budget pacing across accounts
• Report performance results weekly and monthly to the marketing team
• Stay current on Google Ads trends, algorithm changes, and best practices

Requirements

• 2–4 years of experience managing paid search campaigns (Google Ads required)
• Proven experience optimizing campaigns for CPL, ROAS, and conversion rates
• Strong understanding of keyword research, bidding strategies, and match types
• Experience with Google Ads Editor, Google Analytics, and campaign tracking tools
• Proficiency with Excel/Google Sheets for reporting and budget management
• Google Ads certification preferred
• Experience with ServiceTitan, home services, or multi-location businesses is a plus
• Must pass background check and drug screening

Benefits

• Paid medical for employees, with affordable family options
• Vision and dental plans with low premiums
• HSA and copay plan choices
• 401(k) with competitive matching: 100% up to 3%, 50% from 3–5%
• PTO and 6 paid holidays