Responsibilities

• Develop and implement effective advertising campaigns across digital channels including Meta, Google, TikTok, and Snapchat Ads.
• Optimize campaigns through performance marketing techniques including A/B testing, retargeting, and budget management.
• Utilize SEO best practices to improve organic search rankings and increase website traffic.
• Conduct research on industry trends, target audiences, and competitors to inform strategic planning.
• Track key performance indicators (KPIs) using analytics tools to evaluate campaign effectiveness and ROI.
• Assist in budgeting for advertising projects and ensure campaigns stay within allocated budgets while maximizing impact.
• Collaborating with the Social Media Manager to plan and execute effective advertising campaigns.
• Assist the marketing team with long-term side projects.
• Other duties as assigned.

Requirements

• Proven experience in digital ad campaign management with a focus on Meta, Google, TikTok and Snapchat Ads.
• Strong knowledge of ad spend optimization and maximizing conversions on ad campaigns.
• Ability to analyze campaign data using analytics tools to inform strategic decisions and optimize performance marketing efforts.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously while adhering to deadlines.

Preferred

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) is a plus for creative projects.
• Passion for aviation or prior experience in a similar business
• Strong knowledge of social media trends and what makes effective advertising through different marketing channels.