Paid Media/Growth Marketing Sr. Analyst at DigiCom (Digital Commerce Corporation) | New York City, NY | $70K/yr – $75K/yr

Paid Media/Growth Marketing Sr. Analyst

New York City, NY (On-site)

$70K/yr – $75K/yrSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the paid social performance cadence and test-driven optimization for multiple client campaigns, turning data into concise strategy for the Sr. team.

Own end-to-end campaign development and optimization on Facebook/Instagram and TikTok, with testing across creatives, landing pages, and audiences.
Translate daily to monthly reports into actionable guidance for clients and senior leaders.
Lead test design and interpretation to shape channel decisions and strategic direction.

Job Description

Responsibilities

Develop & update daily, weekly, and monthly reports/presentations for each client
Launch, manage & optimize campaigns on Facebook, Instagram, & TikTok. (Google & Bing are a plus)
Launch A/B & multivariate tests across creatives, landing pages, audiences, optimization strategies, etc.
Partner with the Sr. team to own the end-to-end development of strategy & execution
Provide the Sr. team with your strategy & recommendations

Requirements

3-4 years experience in data-driven marketing, performance marketing
Hands-on experience managing & executing Facebook campaigns (TikTok is a plus)
General Knowledge of Google Ads
Understanding of basic performance marketing optimizations
Working knowledge of digital conversion rates and optimization methods such as A/B and multivariate testing
Experience leveraging Google Analytics or other platforms to analyze site analytics & user behavior
Comfortable with Excel (Pivot Tables, VLOOKUP, Formula Creation)
Advanced analytical and data interpretation skills
Excellent attention to detail
Strong oral and written communication skills

Preferred

TikTok is a plus
Google & Bing are a plus

Benefits

Health Insurance (Medical/Dental/Vision)
401K
Citibike
Commuter Benefits

DigiCom (Digital Commerce Corporation)

We're a NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. We are ultimately responsible for your digital marketing investment and the growth of your customer acquisition program.

Founded in 2015

New York, New York, USA

19 employees (14 in marketing)

DigiCom.io