Company Description

iMarket Solutions is a full-service marketing agency dedicated to helping HVAC, plumbing, and electrical contractors achieve business success and growth. Serving clients across the United States and Canada, we specialize in both traditional and digital marketing strategies to enhance lead generation, brand visibility, and profitability. Our mission is to empower contractors with innovative tools and comprehensive solutions to strengthen their marketing presence and achieve sustainable growth.

Role Description

iMarket Solutions is seeking a Paid Media Strategy Manager to lead the strategy, execution, and evolution of our paid media programs across search, display, video, programmatic, and paid social.

This is a high-impact leadership role responsible for owning our paid media product suite end-to-end,  including product performance and profitability, product innovation, team development, and the continued expansion of our AI-driven capabilities.

This position is only available to candidates who reside in the following states:

AZ, CO, FL, IL, KS, NJ, NY, OR, PA, SC, TN, TX, VA, VT, WA

Responsibilities

• Own and evolve paid media strategy across all channels and the full marketing funnel (awareness → conversion → retention)
• Lead, coach, and develop a team of paid media specialists, including hiring, training, and performance management
• Serve as product owner for paid media offerings — defining scope, pricing, delivery models, and performance benchmarks
• Build, test, and scale AI-driven capabilities across bidding, targeting, budget management, creative, reporting, and fraud prevention
• Design and implement cross-channel campaign strategies aligned to client goals and financial performance
• Establish and optimize workflows, processes, and operational systems to improve efficiency and scalability
• Partner with Sales and Client Experience teams to support client strategy, retention, and growth
• Translate data into actionable insights, including audience cohorting and funnel optimization opportunities
• Oversee campaign execution, testing roadmaps, and performance reporting across all paid channels
• Identify, evaluate, and pilot new platforms, tools, and technologies to keep iMarket ahead of industry trends
• Develop internal reporting frameworks, KPIs, and benchmarks to measure product and team success
• Support client communications, including strategy discussions, performance reviews, and escalations
• Drive continuous product improvement through testing, prototyping, and iteration

Desired Skills & Experience 

• Agency or performance marketing background
• 5+ years experience in paid media (Google Ads, paid social, programmatic, display, video)
• Experience with AI-driven campaign optimization tools
• Proven ability to manage and develop high-performing teams
• Experience building and optimizing full-funnel marketing strategies
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication and presentation abilities
• Ability to thrive in a fast-paced, evolving environment
• Google Ads certifications (Search, Display, Video)
• Home services marketing experience highly desired