Responsibilities

• You are customer-obsessed, with a passion for crafting high-performing, measurable paid media experiences across paid social, search, programmatic, video, display, and emerging digital channels that align with audience needs, user intent, and business outcomes.
• You have a deep love for the paid media ecosystem, with a strong grasp of paid social, search engine marketing (SEM), programmatic advertising, video, display, and how these channels work together to amplify results across the customer journey.
• You stay ahead of the curve on paid social, SEM, programmatic, video, display, retail media, platform updates, bidding strategies, creative formats, audience targeting, and measurement approaches, and you know how to apply these insights to solve real-world marketing challenges.
• You're an expert at demonstrating return on ad spend (ROAS), incrementality, and brand lift, and you know how to translate performance data into compelling client narratives.
• You basically speak fluent paid media acronyms-from CPC and CTR to DSA, RSA, PMAX, CPM, CPA, ROAS, VCR, CPV, CTV, and LTV-you've got them all covered.
• You're a visionary problem solver who constantly finds new ways to optimize campaigns. You test creative, refine messaging, improve media efficiency, and unlock growth across paid social, search, programmatic, video, display, and emerging paid digital channels.
• You challenge the status quo-not to disrupt, but to innovate and elevate your clients' paid media programs.
• You naturally think like a marketer, always putting yourself in the customer's shoes to ensure ad experiences are relevant and valuable.
• You're digitally savvy and entrepreneurial at heart, with a strong grasp of the entire digital marketing funnel. While paid media is your specialty, you bring hands-on fluency across paid social, search, programmatic, video, display, and emerging channels, along with working knowledge of CRM, organic social, CRO, and audience research and insights-allowing you to connect the dots across channels.
• You understand that successful paid media starts with smart planning, and you know how to tap into tools like platform audience insights, keyword planners, Google Trends, competitive intelligence platforms, social listening, media planning tools, and audience research to build customer-centric strategies that convert.

Requirements

• 5-7 years of experience in a paid media, digital media, or performance marketing role, preferably with a marketing agency
• Certifications or demonstrated platform expertise across Meta Blueprint, Google Ads, Google Analytics, and relevant paid media, social, programmatic, or measurement platforms is a requirement
• Strong knowledge of and experience with best-in-class digital strategies, standard methodologies, industry trends
• Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.)
• Experience developing and evaluating strategies across paid social, search, programmatic, display, video, mobile, and other digital channels
• Understanding of customer relationship marketing concepts, strategic frameworks, essential indicators, and tactical approaches to driving customer acquisition and retention
• Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data
• Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for a variety of audiences
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
• Ability to manage multiple high-priority projects in a fast-paced setting

Preferred

• Advanced certifications with any of the afore mentioned subject matter if preferred.

Benefits

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling