Responsibilities

• Initiate the overall campaign and ad planning, structure and in-platform builds of Paid Search, Paid Social and Programmatic campaigns, making sure all tactics and targeting ladder up to the media strategy and client business objectives
• Understand importance of and have the ability to implement appropriate organization of campaign builds and hierarchy that is critical for optimization and reporting success
• Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4
• Website triggers have been reviewed and events have been created for all applicable conversions needed for paid media success measurement (page views, form submission buttons, floorplan downloads, etc..)
• UTM codes have been built using the standardized nomenclature and applied to all applicable paid media campaigns and ads
• Ensure any website to client management system configurations needed to pass through pertinent lead/action data and ad source information is complete before paid media campaigns launch
• Own and maintain, with the assistance of a specialist, the media plan and weekly budget pacing documents to ensure appropriate monthly budgets are being adhered to for every paid media channel
• Be a resource for junior team members on weekly pacing, bi-weekly performance analysis and monthly spend reconciliations
• Ensure timely communication to the Account Lead and/or Client about any major campaign updates (i.e. launch, major budget shifts, technical issues with ads, delays, etc.)
• Build the reporting dashboard shell (using Looker Studio) and ensure junior members understand the steps needed to populate every week

Requirements

• 5+ years previous digital media experience, preferably with direct client experience
• Familiarity with marketing principles, analytics and concepts
• Strong practice of various channels and buying methods, specifically programmatic (display, video), social and search
• Proficient in building and managing campaigns in Meta, Google and Programmatic platforms
• Honed skills in negotiating and constructing digital media plans, understanding of planning, buying & activation
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
• Enjoys looking at data and figuring out the why
• Has some experience with managing a direct report
• Problem solver with the ability to develop creative solutions and be proactive about problems they’ve been exposed to in the past; should also be comfortable asking questions and discussing POVs with the team
• Experience creating internal processes to help manage day to day workload and execute campaigns effectively; is confident to challenge process for efficiencies and bring solutions to the team
• Organized and detail-oriented with strong attention to follow-through; exhibits strong attention to detail and understands need for standardized process
• Have the ability to synthesize large amounts of data into actionable information – for example, can this candidate be given instructions and then work independently to deliver a final product that is accurate
• Experience with lead-based campaign planning and execution
• Experience in the real estate industry - leasing apartments or selling homes - is a plus!
• Familiarity with website tag management, tracking, and analytics platforms such as GA4 and GTM a plus!
• Familiarity with reporting and data visualization platforms such as Looker Studio a plus!

Preferred

• Experience in the real estate industry - leasing apartments or selling homes - is a plus!
• Familiarity with website tag management, tracking, and analytics platforms such as GA4 and GTM a plus!
• Familiarity with reporting and data visualization platforms such as Looker Studio a plus!

Benefits

• Medical Dental & Vision Insurance, paid time off, 401k match, wellbeing resources, and more.