Drive paid media strategy and execution for SDSU marketing, owning campaigns across Google, Meta, LinkedIn, and affiliate channels to optimize ROI.

• Own end-to-end paid media campaigns across Google, Meta, LinkedIn, and landing-page optimization.
• Must-have: 6+ years in digital marketing with analytics and bid-management tools (Marin, Optmyzr, GA Smart Bidding).
• Standout: Experience coordinating with an agency and cross-functional teams with budget ownership and KPI optimization.

Responsibilities

• Develop, implement, and evaluate strategic paid marketing initiatives to drive increased enrollment and brand awareness.
• Collaborate with marketing agency on strategy, optimization, data tracking and analysis, and budget management.
• Accountable for KPIs associated with display advertising, search engine marketing, and social media advertising performance including click-through rates, interaction rates, lead generation, CPC, CPL, CPA, and ROI
• Execute day-to-day tactics that increase revenue, site traffic, conversion, and margins.
• Manage paid media campaigns across platforms (Google, Meta, LinkedIn, affiliates) and oversee landing page management, and ensure data flows correctly into software systems
• Assist in managing the digital marketing budget, including allocations, and monitoring.
• Conduct regular audits to optimize campaign performance. Make recommendations to optimize and improve performance.
• Investigates emerging interactive media and best practices. Identifies opportunities for new, innovative programs/products and makes strategic recommendations to executive management and other key managers as needed
• Maintain consistency with brand identity and messaging across all channels. Ensures design and content meet brand and legal standards, adhering to best practices in usability.
• Responsible for proper campaign code tagging using Google Tag Manager (GTM).

Requirements

• Equivalent to a bachelor’s degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.
• 6-years of progressively responsible experience in marketing and communications.
• Advanced knowledge and experience with marketing automation tools, AI, Google Ads, optimizing landing pages and user funnels.
• Experience using bid management tools (such as Marin, Optmyzr, Acquisio, GA Smart Bidding, etc.)
• Strong analytical skills and experience with data management.
• Demonstrated success in previous digital marketing campaigns.
• Experience working with an external agency or paid media partner.
• Residency in California and commutable distance from SDSU at time of hire.

Preferred

• Certifications Google Ads, Google Analytics, Google Marketing Platform, Meta Advertising, YouTube
• Experience & knowledge of HTML, CSS, & JavaScript development and constraints
• Strong project management & organizational skills
• Experience leading a team