Paid Media Strategist - Remote at Alliance Animal Health | Orlando, FL

Alliance Animal Health

Paid Media Strategist - Remote

Orlando, FL (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media growth for a multi-clinic veterinary marketing program, leading performance across 30+ practices.

Own strategy and optimization for 30+ practices in our clinic partner network.
Must-have: 3–5 years managing search, Pmax, LSA, and demand-gen campaigns with target CPL/CAC.
Standout: Agency or multi-unit experience and cross-channel performance leadership.

Job Description

Responsibilities

Directly responsible for performance on 30+ practices across our clinic partner network
Ensuring the regular and seamless onboarding of practices onto paid media
Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals
Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices
Providing insights & feedback on all stages of our paid media funnels to relevant stakeholders
Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to ensure we’re maximizing campaign performance
Brainstorming new and innovative ways to target our clinics’ most valuable clients to drive incremental lead & client volume
Regularly analyzing campaign performance, identifying potential trends as they occur, and working with cross-functional stakeholders to encourage positive trends while course-correcting negative trends
Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
Collecting lead quality feedback from cross-functional stakeholders and distilling into an actionable plan to improve performance

Requirements

3-5 years of hands-on experience directly managing search, Pmax, LSA, and demand gen campaigns while successfully reaching pre-defined performance targets (CPL & CAC)
Highly experienced in Google Ads
Comfortable working at scale: Successfully managed 30+ accounts while achieving campaign / growth goals. Agency and/or multi-unit experience is preferred.
Strong analytical skills with attention to detail
Subject matter expert: Deep understanding of metrics like avg CPC, CTR, CVR, CPA, and the levers you need to pull to impact CPL, CAC, and ROAS
Multi-channel specialist: Experience with Microsoft Ads and Meta Ads, and ability to lead performance management across channels

Preferred

Agency and/or multi-unit experience is preferred.

Benefits

WE ARE A DRUG-FREE, EQUAL OPPORTUNITY EMPLOYER.

Alliance Animal Health

3.2 Glassdoor

At Alliance Animal Health, we’re proud to be home to 225+ veterinary practices across the U.S., and we believe that the best medicine and the best culture start at the local level. That’s why we prioritize medical autonomy and support our veterinarians in making the decisions that matter most for your patients and your community.When a practice joins our network, the identity and leadership are maintained. Our role is to be a true partner, offering dedicated support in areas like recruitment, marketing, finance, and operations, so our veterinarians can stay focused on what they do best: caring for their patients.Whether you're just getting started in your career, growing in a central support role, or planning for practice ownership, we’re here with personalized pathways and a team that’s behind you the whole way.Our mission is simple: support those made to heal and care for animals while creating a place where veterinary professionals thrive. We build everything on a foundation of our core values: Passion, Engagement, Trust, and Service, a commitment that earned us a spot on Inc.’s Best Workplaces 2025. We’re proud to share that recognition with every member of our team.

Founded in 2016

Port Chester, New York, USA

254 employees (16 in marketing)

www.allianceanimal.com

63% recommend to a friend