Drive paid media operations for 30+ clinic partners, owning onboarding, measurement, and optimization workflows.

• Directly responsible for performance on 30+ practices across our clinic partner network
• Ensuring the regular and seamless onboarding of practices onto paid media
• Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals
• Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices
• Providing insights & feedback on all stages of our paid media funnels to relevant stakeholders
• Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to ensure we’re maximizing campaign performance
• Brainstorming new and innovative ways to target our clinics’ most valuable clients to drive incremental lead & client volume
• Regularly analyzing campaign performance, identifying potential trends as they occur, and working with cross-functional stakeholders to encourage positive trends while course-correcting negative trends
• Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
• Collecting lead quality feedback from cross-functional stakeholders and distilling into an actionable plan to improve performance

• Working closely with our data & analytics team to validate campaign performance data
• Preparing weekly / monthly reports and presentations for internal and external stakeholders
• Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them
• Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how to leverage paid media to support them

• Agency and/or multi-unit experience is preferred.