Responsibilities

• Directly responsible for performance on 30+ practices across our clinic partner network
• Ensuring the regular and seamless onboarding of practices onto paid media
• Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals
• Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices
• Providing insights & feedback on all stages of our paid media funnels to relevant stakeholders
• Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to ensure we’re maximizing campaign performance
• Brainstorming new and innovative ways to target our clinics’ most valuable clients to drive incremental lead & client volume
• Regularly analyzing campaign performance, identifying potential trends as they occur, and working with cross-functional stakeholders to encourage positive trends while course-correcting negative trends
• Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
• Collecting lead quality feedback from cross-functional stakeholders and distilling into an actionable plan to improve performance

Requirements

• Sharp attention to detail: Highly analytical and detail oriented, able to identify trends as they’re unfolding and spot a needle in a haystack at a glance.
• Problem solver: When performance looks off, you aren’t satisfied with surface level answers. You want to know the “why” behind it and will dig into the data to find the insights you need to satisfy your curiosity.
• Highly experienced in Google Ads: 3-5 years of hands-on experience directly managing search, Pmax, LSA, and demand gen campaigns while successfully reaching pre-defined performance targets (CPL & CAC).
• Comfortable working at scale: Successfully managed 30+ accounts while achieving campaign / growth goals. Agency and/or multi-unit experience is preferred.
• Subject matter expert: Deep understanding of metrics like avg CPC, CTR, CVR, CPA, and the levers you need to pull to impact CPL, CAC, and ROAS.
• Multi-channel specialist: You also have hands-on experience with additional paid channels like Microsoft Ads and Meta Ads, and are comfortable leading performance management across channels.