Paid Media Strategist

Louisville, KY  ·  Reports to: Director of Ad Operations ·  3+ Years Experience  ·  Full-Time

You’ve got the skills. You’ve managed serious budget. You know the platforms, you speak the data, and you’re tired of being one of many in a slow-moving org. We’re a fast-growing agency that runs hard, invests in our people, and gives high performers real ownership — of campaigns, of clients, and of their career trajectory.

About RedTag

RedTag is a full-service advertising agency for those who thrive in motion. We help ambitious brands grow through bold strategy, sharp creative, and data-driven execution.

Our team moves fast, thinks big, and works with purpose. We combine creativity, performance, and precision to build campaigns that actually move the needle. At RedTag, we believe in discovery, integrity, and purpose. We’re building something special — an elite, growth-minded team that leaves ordinary behind.

What You’ll Actually Be Doing

•  Own multi-million dollar campaigns end-to-end — build, launch, and optimize across Meta, Google, TikTok, LinkedIn, and programmatic platforms.
•  Turn data into decisions, not just decks — use advanced audience segmentation, A/B testing, and analytics to drive real ROI, then present those insights directly to clients.
•  Stay ahead of the platforms, not behind them — algorithm changes, new ad formats, emerging channels. You track them before clients ask.
•  Collaborate across creative, strategy, and data teams to push creative quality and landing page performance.
•  Elevate junior buyers on the team through mentorship and a high-performance culture.

You’re Probably a Fit If…

• You have 3+ years running paid media, ideally in an agency environment.
• You have strong hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager.
• You understand conversion tracking, attribution modeling, and tools like GA4 and Looker Studio.
• You’ve managed large-scale budgets and have the results to prove it.
• You can translate complex performance data into clear, executive-level insights.
• Google Ads or Meta Blueprint certifications are a plus — not a dealbreaker.

Why This Role, Why Now

• Real ownership, real fast. You won’t be warming a bench — you’ll manage significant spend and client relationships from day one.
• Diverse, interesting client work. We work across industries — no two quarters look the same.
• A team that actually invests in you. Ongoing training, certifications supported, and a culture where your growth is part of the plan.
• Growing agency momentum. We’re scaling — which means leadership opportunities for people who perform.

If you’re a seasoned paid media expert who thrives on delivering results and pushing the boundaries of performance marketing, we’d love to hear from you!

Apply now and let’s create something amazing together.

Why RedTag

RedTag is for people who don’t just want a job: they want to build something.

‍You’ll join a driven, collaborative team that values growth, precision, and purpose. We move fast, push boundaries, and expect the same from our leaders.

If you’re energized by high standards, meaningful work, and the satisfaction of a well-built system, this is where you belong.

RedTag runs on EOS (the Entrepreneurial Operating System). We use Rocks, Scorecards, L10s, and the Accountability Chart to drive alignment and execution across the agency.

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Equal Opportunity Employer

RedTag values diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, or disability.

Ready to run something that matters?

We move fast in interviews too. Apply and expect to hear back within a few days.