Paid Media Strategist at RedTag | Louisville, KY

RedTag

Paid Media Strategist

Louisville, KY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize multi-channel paid media campaigns end-to-end and translate performance into client ROI; requires agency-scale budgets and strong analytics.

Must-have: 3+ years in paid media, agency experience
Standout: translate complex data into executive insights
Standout: cross-functional collaboration with creative, strategy, and data teams

Job Description

Responsibilities

Own multi-million dollar campaigns end-to-end — build, launch, and optimize across Meta, Google, TikTok, LinkedIn, and programmatic platforms.
Turn data into decisions, not just decks — use advanced audience segmentation, A/B testing, and analytics to drive real ROI, then present those insights directly to clients.
Stay ahead of the platforms, not behind them — algorithm changes, new ad formats, emerging channels. You track them before clients ask.
Collaborate across creative, strategy, and data teams to push creative quality and landing page performance.
Elevate junior buyers on the team through mentorship and a high-performance culture.

Requirements

3+ years running paid media, ideally in an agency environment.
Strong hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager.
Understanding of conversion tracking, attribution modeling, and tools like GA4 and Looker Studio.
Experience managing large-scale budgets and delivering measurable results.
Ability to translate complex performance data into clear, executive-level insights.

Preferred

Google Ads or Meta Blueprint certifications are a plus — not a dealbreaker.

Benefits

ongoing training, certifications supported, and a culture where your growth is part of the plan.

RedTag

REDTAG, a chain of value fashion and home stores is a refreshing concept in today's retail scenario.REDTAG is part of BMA International group which, being one of the oldest & foremost retail houses in the GCC, has achieved important milestones in retail, fashion and lifestyle over the last three decades. With its vision to be the preferred Value Retail Brand for Fashion and Home ware, REDTAG has made its mark in a competitive world becoming a favorite of families that look forward to the latest in fashion and style along with a truly enjoyable shopping experience. The REDTAG Group, currently with 200+ fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. This coupled with an ambitious plan to open at least 15 new REDTAG stores per year in malls as well as high streets has seen the REDTAG brand become a leader in the value fashion and lifestyle market.The REDTAG group’s biggest asset is its diversity of talent : 4500+ People from over 30 parts of the world, working across 150+ Stores across Middle East and Asia but driven by the same set of corporate Values and a shared Passion, Commitment and creativity to deliver the REDTAG promise of Value.If a career with the region's leading fashion retailer excites you, mail your resume to careers@redtag.ae for exciting career opportunities.

Founded in 2006

Dubai, Dubai, ARE

1.6K employees (242 in marketing)

www.redtag-stores.com