- Own day-to-day campaign performance across PPC and SEO initiatives - Optimize campaigns across platforms such as Google Ads, Meta, and display networks - Analyze performance trends and deliver data-driven recommendations to improve ROI - Build and maintain pacing reports, performance dashboards, and campaign insights - Conduct A/B testing (ads, landing pages, keywords) to improve results - Partner with Account Managers to support client retention and growth - Participate in client meetings, presenting insights and performance updates as needed - Troubleshoot performance issues and identify new optimization opportunities - Support keyword strategy development and SEO performance reporting - Manage multiple campaigns and priorities within defined SLAs