Responsibilities

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
• Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
• Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
• Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
• Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
• Proactively identify budget reallocation opportunities and present recommendations before issues surface
• Work directly with Account Strategists and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
• Translate account-level brand objectives into specific paid social channel briefs for media buyers
• Serve as the paid social voice in client meetings alongside the Account Strategist when performance or strategy needs direct explanation
• Align with the Director of Acquisition on account health, strategy shifts, and emerging risks monthly

Requirements

• 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
• Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
• Demonstrated track record of driving profitable growth through paid social — not just running campaigns, but owning revenue and contribution margin outcomes
• Fluency in ecommerce unit economics and measurement frameworks — contribution margin, MER, blended ROAS, CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them
• Experience building, managing, and owning media plans with real budget accountability — including allocation, pacing, and reallocation decisions across accounts
• Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers — not in a silo
• Experience briefing and directing media buyers — you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
• Strong client-facing presence — you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
• Analytical rigor — comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews
• Working knowledge of ecommerce platforms (Shopify, WooCommerce) and analytics tools — you understand the ecosystem your clients’ businesses run on

Preferred

• Working knowledge of paid search — enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning
• Experience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerce
• Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results
• Experience with incrementality testing or attribution modeling beyond last-click platform reporting
• Platform certifications (Meta Blueprint, etc.)
• Track record of coaching or mentoring junior team members or media buyers