Responsibilities

• Media Advertising: The candidate will be responsible for the management and execution of both digital and traditional media campaigns. Platforms used for digital media advertising purposes include:
• Google Ads; Campaign, Ad Groups, Keywords, Text Ads, and Conversions set up and management
• Social Media Ads; Campaign, Ad Sets, Pixel set up and management
• Programmatic Ads; Video, CTV, Display, Retargeting, and Native campaign set up and management
• Monitoring, optimizing and reporting on key performance indicators
• Campaign Management
• Reporting and Analysis; Frequency of reports developed as described in contracts, required meeting attendance and presentations to clients on campaign performance, and management of tools for campaign monitoring (ex. Google Analytics, Facebook Business Manager, Google Ads, Hubspot, Mailchimp, StackAdapt, Grow, TapClicks etc.)
• Internal Communication; Frequent touch points with the accounts and creative team to discuss campaign needs, new trends, and/or platform updates.
• External Communication; Aside from client meetings, the candidate may need to facilitate communication with clients for various needs
• Business Development; The candidate will work with the Director of Account Service to prepare strategic marketing plans and proposals for clients and potential clients regarding traditional/digital marketing and social media.

Requirements

• Minimum 5+ years of professional industry-related experience in marketing, advertising or business related field
• Proven work experience as a lead Media Strategist and Media Buyer (various platforms/channels/mediums)
• Client-facing experience contributing to and/or leading meetings, fielding questions centered around multiple media services, and pitching new strategies
• Successful management of medium and large scale campaigns (i.e. budget, mixed media, various creative elements)
• Campaign experience on local, statewide, regional and national level

Preferred

• Digital AND traditional Media Buying Experience
• Television; Schedule development of desired programs, program rate negotiations, traffic coordination with stations to air commercials during desired flights, handling of makegoods, and building relationships with station representatives
• Out-of-Home; Schedule development, location selection and placement, rate negotiations, and building relationships with vendor representatives
• Other mediums may arise based on client needs and campaigns
• Sample digital and/or traditional media plan inclusive of campaign activation strategies for tracking success
• Case studies documenting proven results from previous campaigns
• Supporting evidence of medium and large scale client campaigns
• Client success stories

Benefits

• Flexible, hybrid remote work setup
• 401k 4% match after one year of employment
• Comprehensive health benefits (medical, vision, dental)
• Competitive paid time off and paid holidays
• Monthly team building
• Family leave
• Short-term disability and life insurance
• Employee assistance program
• Profit sharing opportunities after one year of employment
• Professional development budget