Responsibilities

• Lead end-to-end execution of retail media (search, sponsored products, DSP, offsite + onsite programmatic display)
• Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs
• Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy
• Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)
• Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
• Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as-needed basis.
• Partner with analytics to measure incrementality and true performance impact across retail media investments
• Integrate media with promotions, launches, and shopper marketing initiatives
• Collaborate with Brand to ensure performance-driven, on-brand creative
• Stay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy