Paid Media Specialist

Saratoga Springs, NY (Hybrid)

$45K/yr – $55K/yrIntern/New GradFull time

Posted 3 months ago

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Job Summary

Support the Paid Media Director in planning and executing client media strategies across channels, measure ROI, and drive ongoing optimization and reporting for paid media campaigns.

  • Own the development and delivery of media plans and post-buy analyses across channels.
  • Must-have: Ability to manage multiple projects in a fast-paced environment.
  • Standout: Experience guiding ROI-focused optimizations and budget pacing across DSPs and ad managers.

Job Description

Responsibilities

  • Support the Paid Media Director in planning and executing client media strategies across traditional and digital channels
  • Source, evaluate, and deliver competitive media pricing to support client goals
  • Measure and demonstrate ROI across campaigns to validate and refine media investment decisions
  • Develop media plans, proposals, agendas, reports, and correspondence related to media buying and planning
  • Conduct post-buy analysis and campaign reporting by compiling, interpreting, and presenting media data and statistics across all relevant channels
  • Monitor relevant KPIs, build internal and client-facing reports, communicate qualitative results and lessons learned, and perform ongoing campaign optimizations based on performance data to maximize results
  • Process media invoices monthly against approved client schedules, maintaining accurate records of media ordered versus media billed
  • With direction and support from the Paid Media Director, monitor and maintain impressions and budget pacing across DSPs and ad manager accounts to ensure delivery and margin targets are met
  • Assist in the preparation of client reports and presentations, balancing client goals with budget realities and technology constraints
  • Execute tactical changes to media strategy based on ongoing paid media analytics and performance data, with guidance from the Paid Media Director

Requirements

  • Bachelor’s Degree in Business, Marketing, Communications, or a related field
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment
  • Quick learner who translates new knowledge into practice and results
  • Track record of humility, continuous improvement, and a desire to grow
  • Understanding of business metrics and a history of applying data to drive decisions

Preferred

  • Experience with reporting analytics and demonstrated attention to detail
  • Familiarity evaluating campaign performance across paid media channels
  • Working knowledge of Google Analytics, Google Ads, and Meta Ads Manager
  • Experience with day-to-day management of paid media campaigns
  • Exposure to Demand-Side Platforms (DSPs) or programmatic media buying

Benefits

  • Base salary range $45,000 - $55,000
  • Comprehensive medical, dental & life insurance
  • 401(k) retirement plan
  • Paid vacation and sick days
  • Paid holidays
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Workshop

Workshop is an email-first internal communications platform built to help you engage employees, elevate content, streamline comms, and measure the impact, all without needing a massive overhaul. We help internal communications teams move beyond Outlook and deliver high-impact employee emails, newsletters, CEO updates, and HR communications that people actually read.With intuitive drag-and-drop templates, smart segmentation, personalization, automation, and detailed analytics, Workshop makes it easy to create internal emails that are on-brand and effective. Our platform powers internal comms at leading brands like Papa Johns, Steve Madden, HarperCollins, and Monster Energy.We’re a growing B2B SaaS company proudly based in Omaha, and we’re on a mission to help internal comms teams around the world communicate with intent and create more happy Mondays.Workshop replaces any internal email tool and integrates with Slack, Microsoft Teams, SharePoint, and your existing HRIS or directory systems.With Workshop, you can:Quickly build beautiful internal emails with pre-built templates and easy-to-use design tools—no design team required.Target and personalize at scale, thanks to real-time syncs with your employee data and built-in audience segmentation.Track what matters with open rates, click-throughs, read time, and individual engagement insights to reduce noise and increase results.From engaging emails to urgent SMS alerts, Workshop helps you deliver better employee experiences through modern internal communications software that’s designed for today’s teams!

Founded in 2020
Omaha, Nebraska, USA
1.3K employees (70 in marketing)

Traffic Signals

Monthly Visitors
89.8K
Monthly Google Ads Budget
$118.5K
Traffic Source Mix
Search
34.6%
Direct
55.3%
Referral
7.7%
Social
1.4%
Paid
0.9%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
18 (1% of company)

Funding

Total Funding
$27.7M
Last Raise
$7M
Series Unknown, 12 months ago

Funding History

  • Mar 2025
    Series Unknown • $7M
  • Nov 2023
    Series A • $12M
  • Jul 2022
    Seed • $5.2M