Responsibilities

• Plan, build, and QA campaigns primarily in Google Ads and Meta Ads. Additionally, you’ll also work on YouTube TikTok, and LinkedIn campaigns for select clients.
• Handle day-to-day optimization: find what's underperforming, propose a fix, run the test, document what happened.
• Keep accounts clean: Using Upstream approved naming conventions, UTMs, pixels setups & conversion tracking.
• Check budget pacing daily to ensure the clients budget is correctly utilized. Pull and maintain Looker Studio and GA4 reports that a client can actually read & wants to read.
• Work with our creative team on briefs and creative ideas so ads go live and are created with the end user in mind.
• Join client calls, add context where it's useful, and close out your action items
• Use AI tools (ChatGPT, Claude, etc.) for first-pass ad copy, angles, and routine work. Then always check it yourself before anything ships.
• A Day in the Life No two days look exactly the same here, but here's a realistic picture of what your week might look like: Monday — You start the week with a weekly team standup. You then review weekend performance and budget pacing across the pod's accounts. One account is running hot, so you pull the daily budget to meet the monthly targets. A Meta ad set for another client has frequency creeping up and CTR sliding. You pull the numbers, have a quick discussion within your pod about what you're seeing and the creative swap you'd recommend, and get the go-ahead to launch the two new variations that came in last week.
• Tuesday — You join two client calls in a supporting role. For the first, you've prepped the Looker Studio dashboard and flagged the three things worth talking about. You leave the second with two action items: a new audience test and a landing page tracking check. Both are done within 24 hours of the call.
• Wednesday — Deep work day. You’re focused on a new Google Search campaign that you discussed within your pod or a client moving into a new market. You build the structure, write the ad copy, set up conversion tracking, and QA the whole thing against our checklist before sending it up for a final look.

Requirements

• 1–3 years of hands-on paid media experience in Google Ads and/or Meta Ads. Agency experience is a plus, but not required
• You can build a Meta or Google campaign from a brief without errors. You're past the point of needing help on every build
• You can explain ROAS, CPA, CPM, CTR, CVR, and frequency in plain English, and you know what to do when one of them moves
• Comfortable in Looker Studio and GA4
• You know ad platform specs cold and don't launch campaigns with assets that break the end user experience
• You've found and shipped optimizations that moved a campaign
• Experience using AI tools to move faster on everyday work
• You ask for help before a deadline slips, not after. You take feedback well and apply it the next day
• You're a great teammate. We're not looking for the aloof genius; we're looking for someone interested in working with their coworkers to solve problems, serve our clients well, and have fun along the way

Benefits

• Hybrid work model — 1 day/week in our Brentwood, TN office
• Flexible hours within a 7 am–6 pm window (Monday–Friday), capped at 40 hours/week
• 3% company match Simple IRA plan
• QSEHRA health reimbursement
• 3 weeks paid vacation + 11 paid holidays (yes, including your birthday 🎉)